Best Innovation Strategy

The Best Innovation Strategy award is a fantastic way to celebrate achievement, motivate and encourage entire teams and let your students, peers, prospects, customers and alumni know precisely how you are pushing boundaries in terms of creativity in practice.

This year, judges will be especially interested to find out how Business Schools have innovated and adapted in light of the Covid-19 pandemic, and will be keen to read entries that have taken this crisis and disruption into consideration in order to create a new strategic opportunity.

This prestigious award is a celebration of innovation and radical thinking in business education delivery across all areas of the Business School and has been developed to recognise and reward game-changing new practices, risks and creativity around AMBA-accredited and BGA member programmes.

It promotes the values of taking risks in pursuit of the new in different categories such as teaching, learning, recruitment and alumni relations.

AMBA-accredited and BGA member, validated and accredited Business Schools are invited to nominate themselves if they think they are eligible based on the Award Criteria. 
Award Criteria 
Your nomination could be based on an innovative student recruitment campaign, innovation in your business programme(s), teaching methods, curriculum, or any other aspect of running your Business School / business programme which you feel is particularly ground-breaking and should be rewarded for its ingenuity and creativity. 
AMBA & BGA welcome entries showing innovative practices from: 

  • Administrations and marketing services 
  • Alumni relations 
  • Teaching and learning 
  • Leadership 
  • Curriculum 
  • Careers services 
  • Other areas with significant innovation impact 

 Judges will be looking for evidence that: 

  • The entry is innovative 
  • The initiative or strategy took into consideration and responded to the crisis posed by COVID-19, and gained learnings and understanding from this global challenge for future development 
  • The market has responded to the initiative 
  • There has been an element of risk 
  • The innovation has been running for between three months and two years (i.e. at least three months since launch/ roll out, but in operation for not longer than two years) 
  • The campaign will enhance the reputation of business programmes and our accredited and member Schools 


  • Ineligible entries may be disqualified at any phase of the competition without notification 
  • Late submissions will be ineligible 
  • Incomplete submissions will be ineligible 

Judging format 

Shortlisted Schools will be required to provide School biography, logo (jpeg and eps), and answers to why they should win this award which we will use for marketing purposes. 

No further steps required from Schools, following being shortlisted – judges will select winners. 

In association with Barco