AMBA Book Club: Advancing Strategy through Behavioural Psychology

Advancing Strategy through Behavioural Psychology

Pontus Wadström

Kogan Page

Employee behaviour is central to the realisation of strategy, so managers and leaders must develop an understanding of human behaviour for their policies to achieve the desired results.  

Advancing Strategy through Behavioural Psychology sets out to demonstrate how you can apply the principles of behavioural psychology to strategic management.

In so doing, it argues that to achieve set goals organisations should spend less time planning and sending out instructions and more time on providing feedback on implementation and drawing out key points to be learned. By focusing on behaviour in this way, organisations can create a culture where innovation is encouraged and employees want to contribute to the company’s future.

Pontus Wadström is an independent consultant and advisor in strategy and change, and an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm.

AMBA members can enjoy a 20% discount on Advancing Strategy through Behavioural Psychology, by clicking here and using the following discount code at checkout: AMBA20