How can behavioural science be applied to business, both effectively and ethically?
Bringing together theory and practice, Dr Helena Rubinstein demonstrates how approaches underpinning behavioural science can be adapted to the private sector and help businesses understand and achieve the best outcomes for their customers.
Applying Behavioural Science to the Private Sector is an accessible guide to the principles and theories behind behavioural science, with practical steps that leaders can apply within their organisations.
AMBA members are able to receive a 20% discount off the RRP for Applying Behavioural Science to the Private Sector when purchased direct from www.palgrave.com. Just enter the promo code MBABookClub2019 when prompted.