AMBA Book Club - Arrive


Frank Devitt, Martin Ryan and Trevor Vaugh


Design thinking has become the number one innovation methodology for many businesses, but there has been a lack of clarity about how best to adopt it. It often requires significant mindset and behavioural changes, and managers must have a coherent and integrated understanding to guide its adoption effectively. As such, many design thinking implementations are inadequate or sub-optimal.

Intended as a best-practice guide for senior managers and directors with innovation responsibilities, Arrive seeks to provide integrated clarity and rationale across all levels of design thinking.

It details how organisations of all sizes and sectors can apply design thinking principles, coupled with commercial awareness, to their innovation agenda.

Frank Devitt founded the Department of Design Innovation at Maynooth University. Martin Ryan is a product designer and the inventor of the Cantilevered Saddle. Trevor Vaugh is Principal Investigator in the Maynooth University Innovation Lab (Mi:Lab).

AMBA members can save 20% on all books available in print on, including Arrive. Simply add the discount code MBA20 to your basket when checking out.