Carlijn Postma
LID Publishing
How do you build a brand in a time of information overload and media fragmentation? Binge Marketing goes to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
The book aims to help you ensure that people will want to listen to your story, holding the success of a brand up alongside that of a very good television series. In a scenario in which every single statement and marketing activity is an episode of your series, it offers advice on building a loyal and involved audience.
Carlijn Postma is the Founder of The Post, a leading content marketing agency in the Netherlands.
AMBA members can enjoy a 20% discount on Binge Marketing by clicking here and using the following discount code: SHARINGKNOWLEDGE.
