Myriam Sidibe
Routledge
How a soap brand taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism.
Brands on a Mission uses evidence from interviews and stories from more than 100 CEOs, thought leaders and brand managers to highlight the importance of creating a performance culture that is built on driving impact through purpose.
It aims to provide a guide for both managers and students on how to take brands through the journey of developing impactful social missions and driving business growth – building purpose into their growth strategy and bridging the gap between ‘Brand Say’ and ‘Brand Do’.
AMBA members can save 20% on all books available in print on routledge.com, including Brands on a Mission. Simply add the discount code MBA20 to your basket when checking out.
