Andy Last
Routledge
How can organisations adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses?
Business on a Mission features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales; how to attract and retain the best talent by demonstrating a genuine social purpose; and more.
This second edition looks at how businesses and brands like Dove are now linking social and environmental goals. It explores how investors are driving a systemic change in focus in the boardroom towards sustainability, and the impact of the pandemic on what it means to be a sustainable brand. The first edition was Bronze winner of the AXIOM Business Book Award in the Philanthropy/Non-Profit/Sustainability category.
Andy Last is the Co-Founder of MullenLowe salt, a B-Corp Ambassador and a member of the think tank, Medinge Group.
AMBA members can save 20% on all books available in print on routledge.com, including Business on a Mission. Simply add the discount code MBA20 to your basket when checking out.
