AMBA book club business unusual

Business Unusual

Nathalie Nahai

Kogan Page

Explore how to build business resilience in the face of uncertainty and learn to thrive in environments that are often digital-first.

Business Unusual reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, it aims to teach you how to build a resilient business – one that is built on trust, an engaged and fulfilled workforce, and brand values that can empower you to craft resonant communications and relationships.

Nathalie Nahai is a speaker, author and consultant, whose work explores persuasive technology, ethics, and the psychology behind evolving consumer behaviours.

AMBA members can enjoy a 20% discount on Business Unusual, by clicking here and using the following discount code at checkout: AMBA20

‘Times they are a-changin’: how Covid-19 has accelerated change in consumer behaviours – read an article from the author of Business Unusual exclusively on Ambition.