Andrew Humphries and Linda McComie
Routledge
In today’s competitive, globalised marketplace, the provision of services and products is a result of teamwork between several organisations. Relationships between organisations of any size are strategically important and warrant the same attention that is devoted to finance, operations, HR, etc.
Despite this, very few organisations focus on this or are even aware that they need to do it. Those that do are unsure how to do it. This is not helped by Business Schools that focus on either customer relationship management (CRM) or supplier relationship management (SRM) rather than collaboration between partners (Enterprise Relationship Management).
Implementing and Managing Collaborative Relationships identifies relationship management as a pivotal management function that can be tailored to the needs of any organisation, from SME to multinational. It shows managers how they can create and operate a simple and effective system of Enterprise Relationship Management that will enable them to maximize efficiency, resilience, innovation, and profitability.
Andrew S Humphries is Co-Founder and CEO of SCCI Ltd, a company that specialises in performance He holds a PhD from Cranfield School of Management.
Linda McComie is Co-Founder and Director of SCCI Ltd. She holds an MBA from the Open University Business School.
AMBA members can save 20% on all books available in print on routledge.com, including Implementing and Managing Collaborative Relationships. Simply add the discount code MBA20 to your basket when checking out.
