Philip Kotler, Giuseppe Stigliano and Riccardo Pozzoli
In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and its protagonists have all been redefined.
Onlife Fashion – its title emphasising today’s blurred distinction between offline and online – proposes a handbook of new rules, suitable for a world that increasingly appears to be lacking them.
With a particular focus on the segment defined as ‘high-end’, the book also features contributions from CEOs and executives representing luxury fashion’s most famous brands, including Gucci, Versace, and YSL.
Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management at Northwestern University. Giuseppe Stigliano is Global CEO of Spring Studios and an Adjunct Lecturer at UCL School of Management. Riccardo Pozzoli is Persol Global Brand Director, an entrepreneur and investor.
AMBA members can enjoy a 20% discount on Onlife Fashion by clicking here and using the following discount code: SHARINGKNOWLEDGE.