Small Actions, Big Difference

CB Bhattacharya

Routledge

What separates the best from the rest when it comes to sustainability? In one word, the answer is ‘ownership’.

Companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with, and ownership of, social and environmental issues. Such benefits include a happier and more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits.

Small Actions, Big Difference presents a succinct model designed for managerial use based on interviews with 25 global multinational corporations across multiple sectors.

CB Bhattacharya is the HJ Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh, Pennsylvania.

AMBA members can save 20% on all books available in print on routledge.com, including Small Actions, Big Difference. Simply add the discount code MBA20 to your basket when checking out. There is also a site-wide discount of 35% on all ebooks until 31 May 2020.