Michelle Carvill, Gemma Butler and Geraint Evans
Bloomsbury
With the rise of more conscious consumers and the belief-driven buyer, organisations now ignore sustainability and the spirit of ‘doing good’ at their own peril.
Brands, meanwhile, are expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare.
Sustainable Marketing offers a new benchmark for modern marketing, clarifying the importance of the sustainable approach before providing a guide to implementing, driving and maintaining these practices in any organisation. Its blend of academic research and practical case studies aims to kickstart and inspire sustainable initiatives.
Michelle Carvill is a marketing strategist and the author of Get Social, shortlisted for the Business Book Awards 2019. Gemma Butler is Marketing Director at the Chartered Institute of Marketing. Geraint Evans is a marketing expert and a Visiting Fellow at St. Mary’s University.
AMBA members can enjoy a 30% discount off the RRP for Sustainable Marketing by clicking here and using the following discount code at checkout: AMBA30
