The Digital Transformer’s Dilemma

Karolin Frankenberger, Hannah Mayer, Andreas Reiter and Markus Schmidt

Wiley

Looking to go digital while also advancing your core business?

The Digital Transformer’s Dilemma puts its emphasis on striking a balance between establishing a new (digital) business and re-vitalising – and digitising – the legacy business. In so doing, it focuses on the actual implementation of digital transformation across both businesses, providing concrete tips, tricks, tools, and action plans.

The book is based on more than 100 interviews with senior executives at leading companies (such as Nestlé, Volkswagen, and BNP Paribas) and smaller hidden champions, case studies, and the authors’ own experience from working in international management consulting and academia.

Karolin Frankenberger is a Full Professor at the University of St.Gallen, where she is also the Academic Director of its executive MBA. Hannah Mayer is a PhD Fellow at the Laboratory for Innovation Science at Harvard. Andreas Reiter is PhD student at the University of St.Gallen. Markus Schmidt is CEO and Founder of consultancy firm, QSID Digital Advisory.

AMBA members are able to receive a 20% discount off the RRP for The Digital Transformer’s Dilemma (print edition ISBN: 9781119701309) when purchased direct from www.wiley.com. Just enter the promo code BUS21 (or BUC21 for members in Canada) when prompted.