Damian Corbet
Bloomsbury
The people at the top of organisations have been the slowest to understand and adapt to what some are calling the Social Age.
The Social CEO argues that business leaders need to do more than merely hire social media managers and amend their marketing strategies. It aims to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of using social media to make them stronger leaders.
Drawing on contributions from industry-recognised experts in social business, topics covered include storytelling, personal branding, managing risk, and public relations.
Damian Corbet is the Founder of The Social C-Suite.
AMBA members can enjoy a 30% discount off the RRP for The Social CEO by clicking here and using the following discount code at checkout: AMBA30
The importance of social media literacy for Business Schools – and their leaders. Read an article from the author of The Social CEO exclusively in Ambition magazine.
