Alan Williams and Samuel Williams
LID Publishing
In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organisations no longer own their own brand, while customer expectations are increasing.
This book explores the idea that a new values economy is emerging. The successful organisations of tomorrow will establish a shared consensus of values between stakeholders, providing transparent communications and inclusivity. It then offers a methodology for driving sustained organisational performance and authentic business success.
AMBA members can enjoy a 20% discount on The Values Economy by clicking here and using the following discount code: SHARINGKNOWLEDGE.
