Too Proud to Lead

Ben Laker, David Cobb and Rita Trehan


While confidence is a vital attribute for any successful business leader, it is often taken too far – they fall into the pitfalls of hubris and, like Icarus, find themselves flying too close to the sun.

Laying out the dangers of arrogant overconfidence for both individuals and organisations, Too Proud to Lead explores the economic and psychological costs of this destructive behaviour, and boldly argues for a new, revolutionary approach to leadership.

Ben is a Professor of Leadership at Henley Business School. David Cobb is CEO of the Oceanova group of companies, which includes The National Centre for Leadership and Management. Rita Trehan is a business transformation expert and the Founder of consultancy, Dare Worldwide.

AMBA members can enjoy a 30% discount off the RRP for Too Proud to Lead by clicking here and using the following discount code at checkout: AMBA30