Date & time: 20 May 2020 | 12:00 – 13:00 (GMT)
International marketing and digital strategist, coach, board advisor and researcher, Dr Geraint Evans, will explore the complex world of personal branding. This was a practical session designed to help you to develop your own personal brand strategy and navigate the rapidly evolving social media landscape.
The session began with an overview of key content, consumption and technology trends underpinning social media’s role in our lives as business leaders. The session then considered the challenges, dilemmas and options of establishing your own personal brand identity online on platforms such as LinkedIn, before exploring different approaches to actively managing your personal and professional identity and the role of personal brand in recruitment.
Designed to be an open and informative discussion, attendees were encouraged to share their own challenges and questions throughout to help stimulate a conversation and develop practical ideas that you can implement.
Dr Geraint Evans is an award-winning international marketing and digital strategist, board advisor, coach and researcher, He has held a variety of leadership roles and delivered work for brands such as ODEON Cinemas Group, Virgin Media, Tesco, Boots and Whitbread. A regular keynote speaker at international events such as the Mobile World Congress, Marketing Week Live, SMWLDN & PI Live, Geraint also writes for the likes of VentureBeat, Econsultancy and Thrive Global. Geraint has a PhD in marketing and entrepreneurship, is a Visiting Research Fellow at St Mary’s University, London and is a Fellow of CIM.