Learning path: building your personal brand

Your personal brand is your reputation, your digital footprint and the way other people see you. This learning path helps you to recognise how you come across to others; it gives you the tools to build your personal brand through advice on social media, networking and communication. Regardless of your level in an organisation, the advice in this learning path is vital to modern-day career success

With online working and networking on the rise, having a strong online presence is key to staying visible and connected. This course explains the three key steps you need to take to keep your online profile ticking over.

Your personal brand is more than just your reputation – it’s a promise. Find out why and discover how to develop your brand in the right way.

When you’re networking you will often make a judgement about someone in the first 30 seconds of meeting them. Other people will be doing the same of you. This course offers some advice on how to make that initial connection in a face-to-face networking situation more human and more impactful through a balance of saying and asking the right things.

Networking is an essential skill for individuals. This module explores the purpose and benefits of networking and offers a range of useful tips and techniques for networking both online and in-person, including how to navigate professional networking events.

For these modules and many more, AMBA members can use our free and exclusive learning path ‘building your personal brand’.

If you are an AMBA member, simply click the link below, to log into the membership platform, click Career Development Centre, then select ‘Learning’ and ‘Professional Skills e-learning’ from the top menu to access this course and several others.

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