Webinar: Transforming a 900-year-old university

Date: 22 November 2022 | 14:00 – 15:00 GMT

In 2020, Saïd Business School embarked on a change program. The program unified colleagues from previously siloed teams into collaborative workstreams, a challenge for an organisation nearly 1,000 years old. Saïd Business School now makes the grade with personalised student experiences, more data, and better insights.

Join Natasha Heaton, Director of Service Delivery and Change at Saïd Business School and Jean Pembleton, Director, EMEA Education Product Marketing at Salesforce, as they discuss the digital transformation journey at Saïd and how it enables more seamless interactions with both current and prospective students.

A picture of a group of young Brazilians working together on a project.

About our speakers

Name: Natasha Heaton
Job title: Director of Service Delivery and Change
Email: natasha.heaton@sbs.ox.ac.uk
Company: Saïd Business School, University of Oxford

Natasha Heaton is an IT expert with 20 years of experience in crossing organisational and Digital Transformation. She is a leader in change management, agile programme management and product lifecycle.

Since 2020, Natasha has been the Director of Service Delivery and Change at Saïd Business School, University of Oxford, where she completed a transformation programme in unifying data architecture and streamlining standard processes across 20 departments with customer-centric design.

Name: Jean Pembleton
Job title: Director, EMEA Education Product Marketing
Email: jpembleton@salesforce.com
Company: Salesforce

Jean Pembleton is the Director of EMEA Product Marketing at Salesforce. In this role, she leads Salesforce’s higher education EMEA product marketing strategy.

Prior to joining Salesforce, Jean worked in advancement at Stanford University, The Chicago Symphony Orchestra and the University of Chicago.

About Salesforce

Founded in 1999, Salesforce is a customer relationship management (CRM) solution that brings companies and customers together.
It’s one integrated CRM platform that gives all your departments
— including marketing, sales, commerce, and service — a single, shared view of every customer.


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