Twelve days of podcasts: Why is a customer-led approach not part of the mainstream?

Recent research shows only 24% of senior executives adopt a customer-led approach to running their business. Why is this approach not mainstream?

We ask exactly that to Sean Meehan, who has written a book on The Customer Copernicus: How to be Customer-Led.

In part one of this two-part podcast, we ask Sean to give some best practice examples of customer-led organisations.

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