Has there ever been a more exciting or challenging time to run an MBA programme or indeed a Business School?
The cataclysmic change impacting and morphing the world of business and economics, on a seemingly daily basis, has allowed Business Schools to rip up and reinvent the management rule book continually, putting design thinking, innovation and creativity firmly into the mindsets of leaders of today and tomorrow.
But while, on the one hand, Business School leaders have a unique opportunity to analyse and shape business thought, they’re also business leaders in their own right, running organisations and aiming for the same growth and innovation as their aspiring cohorts.
The same fundamental rule applies: disrupt or be disrupted. This special report has been created for Business School decision makers, to think about their own strategy, find out how peers and colleagues are addressing shared challenges; and take away some inspiration and food for thought.
During their MBA, students are presented with case studies of ‘best practice’ leadership; they debate what ‘good’ looks like, and are encouraged to think creatively and innovate to uncover the best possible ways of doing business.
But Business Schools face the same corporate hurdles in order to survive, thrive and ultimately grow in the face of seemingly unending economic adversity.
AMBA’s inaugural Business Leaders’ Survey in association with the Education Centre of Excellence at Parthenon-EY, a global strategy consultancy, is a groundbreaking piece of research was designed to delve into the ‘business of Business Schools’, and to see how Deans and MBA directors across the globe address recruitment, marketing, funding, revenue generation, digitalisation of the MBA, and programme delivery.
