Nathalie Nahai
Kogan Page
Explore how to build business resilience in the face of uncertainty and learn to thrive in environments that are often digital-first.
Business Unusual reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, it aims to teach you how to build a resilient business – one that is built on trust, an engaged and fulfilled workforce, and brand values that can empower you to craft resonant communications and relationships.
Nathalie Nahai is a speaker, author and consultant, whose work explores persuasive technology, ethics, and the psychology behind evolving consumer behaviours.
AMBA members can enjoy a 20% discount on Business Unusual, by clicking here and using the following discount code at checkout: AMBA20
‘Times they are a-changin’: how Covid-19 has accelerated change in consumer behaviours – read an article from the author of Business Unusual exclusively on Ambition.
