What sets successful entrepreneurs apart from others?
Break the Rules! argues that successful entrepreneurs exhibit one or more of six ‘break-the-rules’ mindsets. These six mindsets, it goes on to explain, can be learned, practiced and built on by anyone to create thriving businesses that grow and prosper.
It offers a new take on entrepreneurship with the aim of shedding new light on an oft-discussed—but still rarely understood—area of business.
John Mullins is a professor of management practice at London Business School.
AMBA members are able to receive a 30% discount off the RRP for Break the Rules! (print edition ISBN: 9781394153015) when purchased direct from www.wiley.com in August and September 2023 (20% discount thereafter). Just enter the promo code BUS21 (or BUC21 for members in Canada) when prompted.