Start-Up Century in the AMBA Book Club

Start-Up Century

James Wise

Bloomsbury Business

Does it feel like everyone you know is thinking about starting a business? That’s because they are and, fuelled by new technologies like AI and automation, the trend towards entrepreneurship is only just beginning.

Start-Up Century explains why this shift is happening and what it will mean to live in a world where most of us are self-employed, or work in small entrepreneurial endeavours.

It details the opportunities to be seized and the many challenges that this new way of working presents, setting out an overwhelmingly positive view of how individuals and start-ups, not corporates, will solve the challenges of the 21st century.

James Wise is an entrepreneur and partner at venture capitalist firm, Balderton.

AMBA members can enjoy a 30% discount off the RRP for Start-Up Century by clicking here and using the following discount code at checkout: AMBA30