Steve Blank
Wiley
A bestselling classic that is said to have launched 10,000 startups and new corporate ventures.
The customer development methodology presented in The Four Steps to the Epiphany is the basis of the lean startup methodology, offering a four-step process that sheds light on why some startups succeed and other fail. The book can be used to uncover flaws in product and business plans before they become costly, covering rapid iteration, customer feedback, and assumption testing along the way.
Steve Blank is a Silicon Valley serial entrepreneur-turned-academic who co-created the Lean methodology popularised by his student Eric Ries, author of The Lean Startup. He is a Consulting Associate Professor at Stanford University and a Senior Fellow of Innovation at Columbia University.
AMBA members are able to receive a 20% discount off the RRP for The Four Steps to the Epiphany (print edition ISBN: 9781119690351) when purchased direct from www.wiley.com. Just enter the promo code BUS21 (or BUC21 for members in Canada) when prompted.
