It’s understood that only 24% of senior executives adopt a customer-led approach to running their business – but why is this approach not mainstream?
We ask exactly that to Seán Meehan, who has written a book on The Customer Copernicus – How to be Customer-Led.
In part one of this two-part podcast, we ask Seán to give some best practice examples of customer-led organisations.
In part two of our interview with Seán Meehan,he explains how being customer centric feeds into the ethics and sustainability of an organisation.
We also ask, why organisations which were customer centric, would ever move away from this model.
Don’t forget there are more than 80 episodes of The AMBITION Podcast available and you can access them on a variety of platforms of your choice via the AMBA website at www.associationofmbas.com/podcast.
